Jeep Grand Wagoneer Idea

Fiat Chrysler

DETROIT — America’s quintessential SUV model Jeep needs to vary its status from fuel guzzlers to “inexperienced” electrified autos to lure new consumers and preserve its off-road management amid an inflow of latest rivals.

Jeep is anticipated to be a key a part of development and electrification plans for Stellantis, its new dad or mum firm shaped earlier this 12 months by means of the merger of Fiat Chrysler and French automaker Groupe PSA.

The model at present solely has three plug-in hybrid electrical autos accessible outdoors the U.S. and a brand new PHEV of its flagship Wrangler SUV, a automobile that will likely be bought globally, arriving in home showrooms all through spring. These autos are just the start of the model’s plans, in response to Jeep CEO Christian Meunier.

“Our imaginative and prescient is to be the greenest SUV model on the earth,” he advised CNBC. “We’ve a really robust plan to ship that by means of lots of thrilling product within the pipeline.”

Each new Jeep will provide some type of electrification, Meunier has mentioned. These plans are anticipated to incorporate all-electric autos in addition to hybrid and PHEVs that mix electrification with inside combustion engines. The autos will likely be bought with a new “4xe” badge, a play on the model’s off-road status mixed with electrification.

Jeep on Monday unveiled a brand new all-electric model of the Wrangler as an idea automobile called the “Magneto.” It got here months after a Grand Wagoneer concept that was a PHEV. Automakers use idea autos to gauge buyer curiosity or present the longer term course of a automobile or model.

“It is a sustainable, stealthy, rock-climbing pressure,” Jeep North America vice chairman Jim Morrison mentioned throughout a media occasion for the Magneto. “It is a zero-emissions idea automobile with Jeep 4×4 functionality taken to the subsequent stage.”

It is a process Meunier says Jeep is as much as reaching. However reputations and merchandise cannot be modified in a single day. It’ll take years to make Jeep’s imaginative and prescient a actuality.

“Jeep has been means behind in electrification,” mentioned Michelle Krebs, govt analyst at Cox Automotive. “It is an enormous, bold leap to suppose they are going to bounce to the highest of the heap. They’ve lots of competitors in that regard.”

Why electrify Jeep?

Why electrify Jeep after many years of manufacturing gas-guzzling SUVs? It is being pushed by tightening carbon emissions requirements and gasoline economic system laws throughout the globe. Jeep is also going through stress from upcoming rivals reminiscent of EV start-up Rivian and General Motors, which is resurrecting its Hummer nameplate as new off-road, all-electric SUVs and pickups.

“Electrification is an enormous alternative for us,” Meunier mentioned. “It’ll open some new dimensions as a result of we’re full velocity forward with it.”

The Jeep Wrangler Magneto idea is a totally electrical SUV based mostly on a two-door 2020 Jeep Wrangler Rubicon.


Jeep is by far the best-selling model for Stellantis within the U.S. Electrical and hybrid Jeeps will assist the automaker meet gasoline economic system necessities. The company is spending billions on environmental regulatory credit globally to keep away from heftier fines for not assembly carbon emissions.

Except for the regulatory advantages, Jeep executives say it is sensible for the outside model to be extra environmentally pleasant. Electrification can also enhance the efficiency of the autos, particularly in acceleration and even some off-road capabilities.

“The DNA of Jeep may be very ready for electrification,” Meunier mentioned. “The model is one with nature by definition.”

‘Vital development’

The Wrangler 4xe PHEV is amongst a handful of latest or redesigned autos popping out this 12 months for Jeep, most of which characteristic conventional inside combustion engines.

Following the Wrangler 4xe into dealerships is a new three-row version of Jeep’s best-selling Grand Cherokee in addition to a redesigned model of the two-row SUV, together with a brand new PHEV model, later this 12 months. Jeep’s long-awaited Wagoneer and Grand Wagoneer full-size SUVs are anticipated to reach in seller showrooms throughout the second half of the 12 months as effectively. It is also launching a brand new V-8 model of the Wrangler.

The brand new merchandise are anticipated to result in “important development” for Jeep within the U.S., Meunier mentioned. “We’ve a really, very busy 12 months,” he mentioned. “It is going to be the 12 months of Jeep,” including it is the model’s eightieth anniversary this 12 months. Jeep launched special-edition autos to commemorate the milestone on the finish of final 12 months.

Meunier’s confidence comes regardless of growing competitors in crossovers and SUVs. Most notably, Ford Motor is resurrecting its Bronco SUV as a brand new “household” of autos, together with a brand new crossover referred to as a Bronco Sport and upcoming, extra conventional SUV fashions later this 12 months.    

“We’ll have substantial development,” Meunier mentioned, citing sustainable development targeted on revenue margins in addition to constructing loyalty. “We’ll do it proper.”

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