“No, we don’t know the place Tupac is,” the C.I.A. tweeted in 2014.
In 2016, the company tweeted a real-time account of the raid that killed Osama bin Laden on its fifth anniversary. A spokesman for the company informed ABC on the time that the tweets have been supposed to “keep in mind the day and honor all those that had a hand on this achievement.” Nevertheless, the transfer was largely panned and left many questioning why an intelligence company wanted to have a social media presence in any respect.
The C.I.A.’s personal Instagram account options lighthearted collection together with #humansofCIA, which spotlights workers. The company, which didn’t instantly reply to requests for touch upon Thursday, additionally recently rebranded its website with a starkly minimalist aesthetic.
Different intelligence businesses, together with the F.B.I., which has Fb, Twitter, Flickr, Instagram and YouTube accounts, are lively on social media.
Michael Landon-Murray, a professor on the College of Colorado Colorado Springs who has researched social media use by American intelligence agencies, mentioned that social media had turn out to be part of “picture and model administration” for intelligence businesses and “a field that must be checked.”
“Loads of what intelligence businesses do is type of inherently ugly enterprise,” he mentioned. Social media could be a means for the organizations to demystify the general public about their operations and “look cool, look humorous — in a way, nearly hoodwink the general public,” he mentioned.
Those that observe intelligence businesses on social media are usually totally supportive of the businesses or antagonistic towards them, he mentioned.
“I feel that there are probably useful makes use of, and finally, I hope that if the general public understands intelligence businesses higher, that we are able to have higher conversations about issues just like the efficacy of superior interrogation strategies,” he mentioned.