With hen wings in brief provide and costs rising, Wingstop mentioned Monday it’s “hacking” its personal model by launching Thighstop, a digital restaurant that can serve up crispy hen thighs.

Like the unique Wingstop, clients can decide certainly one of 11 flavors and go for both a bone-in or boneless thigh. The brand new model shall be obtainable for supply or carryout in 1,400 areas nationwide through DoorDash or on Thighstop.com, the corporate mentioned.

Hen wings grew in reputation in the course of the pandemic for each dine-in and take out clients. However diners are actually staring down each worth hikes and tight provides. Port delays and labor shortages have resulted in scarce provides for a variety of products from pc chips to chlorine tablets.

The Nationwide Hen Council hasn’t known as the tightening provide of hen a “scarcity,” however advised CNBC through a latest e mail that the variety of broiler chickens raised for meat fell 4% within the first quarter, and kilos produced have been down 3% yr over yr. Manufacturing was choosing up in April, the council mentioned.

However as of final week, chicken wing prices have been $2.72 per pound on common, based on the U.S. Division of Agriculture, which is sort of 20 cents greater than the identical week final yr.

Key chicken-producing areas have been hit with a significant winter storm in Texas proper after the Tremendous Bowl, impacting availability, mentioned Tom Tremendous, the council’s senior vice chairman of communications.

“Even small gaps within the provide of wings may cause huge fluctuations in worth,” he mentioned.

Within the spring, Wingstop CEO Charlie Morrison mentioned the corporate deliberate forward and would be capable of meet its demand.

“The pandemic has triggered challenges to have the ability to workers vegetation to have the ability to slaughter sufficient chickens to have the ability to meet the calls for of {the marketplace}. And I believe that is seen all over the place. I imply, the worth of hen throughout the board is excessive, particularly excessive for wings,” Morrison mentioned on the time.

Papa John’s CEO Rob Lynch additionally talked about labor as an element within the tight provides of wings, in an interview with CNBC.

Morrison is positioning the brand new technique as a possibility.

“Wingstop pioneered the idea of hen wings as a center-of-the-plate merchandise. Though Thighstop is in its infancy, we have been exploring bone-in and boneless thighs as center-of-the-plate choices for a while now as a technique to provide followers new methods to get pleasure from Wingstop’s daring, distinctive and craveable flavors,” he mentioned in a press release.

Programming observe: Thighstop CEO Charlie Morrison will be part of CNBC’s “The Trade” at 1:30 ET on Monday.

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