The town is looking for suggestions within the preliminary tips for the long-planned Dwell Music Fund, which would supply a whole lot of grants of as much as $10,000 for impartial musicians and promoters to create new live shows and festivals all through the town. Whole proposed funding for this system stands at $2.5 million, with grant quantities starting from $5,000-$10,000 every.

Metropolis staffers introduced the suggested guidelines for the Dwell Music Fund Occasion Program finally week’s assembly of the Music Fee, explaining that the fee’s emphasis on fairness and traditionally underserved communities will give precedence in software scoring to racial minorities and people with gender- and disability-based concerns. Different prioritized teams shall be impartial promoters with a workers of three or fewer folks, {and professional} musicians and bands primarily based in Austin.

The preliminary tips designate that the awarded funds can be utilized for reside and digital occasions, particular occasions and festivals primarily based in particular Metropolis Council districts, and paid advertising and marketing plans that promote funded occasions as a vacationer attraction to adjust to the usage of Lodge Occupancy Tax {dollars} getting used to fund this system.

Fee members and the group can view the program guidelines online. Workers members will gather input for a report at subsequent month’s fee assembly, at which level they may resolve whether or not they can revise the rules for a closing Council vote.

Council accredited the creation of the Dwell Music Fund in fall 2019, for the primary time particularly setting apart a portion of resort tax revenues separate from cash allotted extra broadly to cultural arts. When resort tax receipts plummeted in 2020 because of the Covid-19 pandemic, the fee opted to take roughly a yr to make fairness and variety a precedence in how the fund is used.

“I’m impressed by these tips and the prioritization of not solely fairness but in addition of musicians as a result of that’s a transparent assertion of assist,” Chair Jonathan “Chaka” Mahone stated. “We’ve pushed ahead proposals to assist with venues and talked about nonprofits, however prioritizing artists and promoters with concepts, significantly from underserved communities, is a superb choice.”

Erica Shamaly, head of the Music and Leisure Division, stated the broad purpose of funding reside music occasions is creating extra alternatives for brand spanking new kinds of live shows and festivals across the metropolis, with schooling on planning, promotion and digital advertising and marketing to assist new promoters and musicians succeed.

“The hope is that by placing the grants within the fingers of musicians they’ll exit into the group and begin collaborating and curating new and attention-grabbing occasions,” she stated.

“It could possibly be at any of the loads of venues now we have right here in Austin. It could possibly be at a public park. It’s to provide the funds that (musicians) have most likely at all times dreamed of getting, to have the ability to go and ebook that residency at that one venue or do a weekend pageant as a way to convey collectively all their buddies or different native musicians to spotlight a sure element of Austin.”

Recipients will obtain the ultimate portion of their cash with the submitting of an after-event report detailing their execution, advertising and marketing and different parts of the occasion that shall be used to create future greatest practices.

Commissioner Oren Rosenthal stated that closing step is essential to justify this system to skeptics.

“I don’t wish to make it too bureaucratic, however the recipients of those grants, if we may ask them to inform the town what the profit is, and I guess we may run by way of some form of profit evaluation and say X variety of jobs and X variety of performances resulted from this,” he stated. “These are a few of my ideas about how we are able to justify this and let the taxpayers of Austin in addition to guests know what their cash goes in direction of.”

Photograph by Matt made accessible by way of a Creative Commons license.

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